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By June 24, 2014October 30th, 2020Training

Get Your Business Online

For small businesses, having a website is an essential tool for marketing. However, many local small businesses do not have a website and are invisible to anyone searching for their product or service online. There are many advantages to having an online presence, and below are just a few reasons why any small business should invest in being online.

The web is where we go to find things …

97% of internet users look for local goods and services online.
Source: BIA/Kelsey, User View Wave VII, March 2010

We’re looking for businesses nearby …

One in five searches is local, which means
someone is looking for a product or service nearby!
Source: Google user data, April 2010

We look for things when we’re on the go…

Three out of four smartphone users have contacted a
business they found on their phone.
Source: Google/Ipsos, “The Mobile Movement: Understanding Smartphone Users,” April 2011

Many businesses in New York can’t be found online …

53% of New York businesses
do not have a website.
Source: Google/IPSOS, Survey of businesses with less than 250 employees, October 2013

Businesses that can be found online are growing faster …

Over the next three years, businesses that make use of the web expect to grow 40% faster than those that don’t.
Source: BCG Report, “The Connected World: The $4.2 Trillion Opportunity,” March 2012

Statistics courtesy of Google’s Get Your Business Online website